{"id":2835,"date":"2020-06-02T00:07:18","date_gmt":"2020-06-02T00:07:18","guid":{"rendered":"https:\/\/precisebusinesssolutions.net\/uncategorized\/fundamentals-of-digital-marketing-2\/"},"modified":"2020-06-02T00:07:18","modified_gmt":"2020-06-02T00:07:18","slug":"fundamentals-of-digital-marketing-2","status":"publish","type":"post","link":"https:\/\/reactlocal.com\/blog\/fundamentals-of-digital-marketing-2\/","title":{"rendered":"Fundamentals of digital marketing"},"content":{"rendered":"

<\/p>\n

Learn the fundamentals of digital marketing, and help grow your business or career.<\/p>\n

Start course<\/a><\/p>\n

\"GetCourse Detailreorder<\/em>Modules: 26access_time<\/em>Hours: 40\"\"Beginner\"\"Free<\/p>\n

Why get certified<\/h2>\n

\"Why<\/p>\n

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Getting certified shows employers that you have a clear understanding of the core concepts of digital marketing. You can also add the qualification to your CV, and easily upload it to your LinkedIn profile.<\/p>\n

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Becoming certified shows you\u2019ve got genuine digital skills, and that you are motivated to learn: two essential qualities in today\u2019s business world. Demonstrating these qualities can help improve your chances of finding the job you want.<\/p>\n

Accordion aria label closed<\/em><\/p>\n

Improving your digital knowledge can help you find a job, get promoted, or start a whole new career.<\/p>\n

How it works<\/h2>\n

Complete all \u202826 modules<\/h3>\n

Learn new skills with our bite-sized video tutorials, then test your knowledge with a quick quiz.<\/p>\n

Take the final exam<\/h3>\n

Pass the final 40-question exam and get certified.<\/p>\n

Share your certificate<\/h3>\n

Download and showcase your new qualification on LinkedIn and your CV.<\/p>\n

Skills you’ll learn<\/h2>\n

insert_chart_outlined<\/em> <\/p>\n

Analytics and data insights<\/h4>\n<\/p>\n

In this introduction to Analytics, we’ll show you how to collect and analyse user data and turn it into actionable insights.<\/p>\n

timeline<\/em> <\/p>\n

Business strategy<\/h4>\n<\/p>\n

Learn how to define and track clear goals, segment audiences and analyse data to help improve your online marketing efforts.<\/p>\n

chrome_reader_mode<\/em> <\/p>\n

Content marketing<\/h4>\n<\/p>\n

Learn how to grow brand awareness and get more conversions by creating and distributing high-value content to potential customers.<\/p>\n

picture_in_picture<\/em> <\/p>\n

Display advertising<\/h4>\n<\/p>\n

Get noticed online by identifying the right audiences, ad networks and strategies for your display ads.<\/p>\n

shopping_basket<\/em> <\/p>\n

E-commerce<\/h4>\n<\/p>\n

All the strategies and tools you need to build an online store, sell effectively online and optimise the user experience.<\/p>\n

mail_outline<\/em> <\/p>\n

Email marketing<\/h4>\n<\/p>\n

Master the basics of email marketing, including how to track responses, create simple landing pages and use A\/B testing.<\/p>\n

person_pin_circle<\/em> <\/p>\n

Local marketing<\/h4>\n<\/p>\n

Reach and engage potential customers nearby, using local directories, mobile marketing and by building a local search presence.<\/p>\n

phone_android<\/em> <\/p>\n

Mobile<\/h4>\n<\/p>\n

Learn the differences between mobile sites and apps and develop the most effective mobile SEO and advertising strategies.<\/p>\n

find_in_page<\/em> <\/p>\n

SEM<\/h4>\n<\/p>\n

In this introduction to Google Ads, learn about the different research tools available, plus how to choose keywords and optimise campaigns for a better return.<\/p>\n

pageview<\/em> <\/p>\n

SEO<\/h4>\n<\/p>\n

Understand the differences between organic and paid search, learn how to develop the most effective SEO plan and optimise web pages so that users can find content easier.<\/p>\n

textsms<\/em> <\/p>\n

Social media<\/h4>\n<\/p>\n

Find out how to identify the right social network sites, create great content users will love and measure your success.<\/p>\n

play_circle_outline<\/em> <\/p>\n

Video<\/h4>\n<\/p>\n

Discover how to integrate video into an online strategy, create video ads on a budget and make sure they’re seen by the right people.<\/p>\n

important_devices<\/em> <\/p>\n

Web optimisation<\/h4>\n<\/p>\n

Identify the right digital channels that will help you achieve your business goals and create better online user experiences.<\/p>\n

Success stories<\/h2>\n

Over 300,000 people have already gained this qualification, and are using it to develop and improve their businesses and careers.<\/p>\n

FAQs<\/h2>\n

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You’ll earn an authentic Digital Marketing certification from Google, by completing all modules in The Digital Skills for Africa.<\/p>\n

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You’ll be able to download a PDF copy of the digital marketing certificate from the Fundamentals of Digital Marketing course page once you’ve passed the final test.<\/p>\n

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Once you pass the final test, return to the Fundamentals of Digital Marketing course page to download your digital marketing certificate whenever you like.<\/p>\n

See all FAQs<\/a><\/p>\n

Start today and get certified in the Fundamentals of digital marketing Start course<\/a><\/p>\n

Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Learn the fundamentals of digital marketing, and help grow your business or career.Start courseCourse DetailreorderModules: 26access_timeHours: 40BeginnerFreeWhy get certified Accordion aria label closedGetting certified shows employers that you have a clear understanding of the core concepts of digital marketing. You can also add the qualification to your CV, and easily upload it to your LinkedIn…<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"_metasync_otto_title":"","_metasync_otto_description":"","_metasync_otto_keywords":"","_metasync_otto_og_title":"","_metasync_otto_og_description":"","_metasync_otto_twitter_title":"","_metasync_otto_twitter_description":"","rank_math_title":"","rank_math_description":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_aioseo_title":"","_aioseo_description":"","footnotes":""},"categories":[85],"tags":[90,92,93,138,94,95,96,97,99,166,103,104,153,106,107,108,109,110,111,86,112,113,114,115,116,117,118,120,121,124,125,126,47,127,128,171,129,14,132,133,134,135,136,137],"class_list":["post-2835","post","type-post","status-publish","format-standard","hentry","category-it-services","tag-3cx","tag-backlinking","tag-backlinks","tag-blog","tag-computer-issues","tag-computer-problems","tag-coronavirus","tag-covid19","tag-digital-marketing","tag-entrepreneurship","tag-google-adwords","tag-ibm","tag-information","tag-information-technology","tag-innovation","tag-it-consultation","tag-it-experts","tag-it-issues","tag-it-professionals","tag-it-services-in-the-woodlands","tag-it-support-in-the-woodlands","tag-managed-it-services","tag-managed-it-support","tag-managed-services","tag-microsoft","tag-microsoft-office","tag-pbx-systems","tag-problem-solving","tag-project-management","tag-search-engine-marketing","tag-search-engine-optimization","tag-sem","tag-seo","tag-server-management","tag-server-support","tag-social","tag-software-development","tag-technology","tag-virtual-phone","tag-virtual-phone-systems","tag-voip","tag-web-design","tag-website-design","tag-wordpress"],"_links":{"self":[{"href":"https:\/\/reactlocal.com\/blog\/wp-json\/wp\/v2\/posts\/2835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reactlocal.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reactlocal.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reactlocal.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/reactlocal.com\/blog\/wp-json\/wp\/v2\/comments?post=2835"}],"version-history":[{"count":0,"href":"https:\/\/reactlocal.com\/blog\/wp-json\/wp\/v2\/posts\/2835\/revisions"}],"wp:attachment":[{"href":"https:\/\/reactlocal.com\/blog\/wp-json\/wp\/v2\/media?parent=2835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reactlocal.com\/blog\/wp-json\/wp\/v2\/categories?post=2835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reactlocal.com\/blog\/wp-json\/wp\/v2\/tags?post=2835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}