![](\"https:\/\/www.lyfemarketing.com\/blog\/wp-content\/uploads\/2018\/06\/what-is-SEM.jpg\")
<\/p>\n<\/p>\n
You see a lot of acronyms thrown around these days. SEO, SEM, SMO, CRO. It\u2019s hard to keep it all straight. It\u2019s easy to think that words that sound similar may be variations of the same thing.\u00a0So\u00a0what is SEM?<\/p>\n
You\u2019re not the only one asking this question. We\u2019re here to clear it up.<\/p>\n
SEM is a very effective way for small businesses to reach new customers, increase revenues, and trim acquisition costs.<\/p>\n
To answer your question:\u00a0What is SEM? And how can SEM benefit my business?<\/p>\n
Here\u2019s what you need to know.<\/p>\n
SEM is \u00a0search engine marketing<\/a>. This may seem very broad. But the term has actually come to mean a very specific type of marketing on search engines. That\u2019s paid search<\/a>. The most commonly known and used paid search tool is Google Ads.<\/p>\n But Bing or Yahoo may also be worth your time and money.<\/p>\n How is SEM used in marketing?<\/p>\n Well, SEM leverages the power of search engines like Google to reach potential customers at the perfect time and place.<\/p>\n If you have heard of pay-per-click advertising<\/a>, this may sound familiar.<\/p>\n With that being said, you may ask, \u201cIs PPC the same as SEM?\u201d The answer is yes. PPC is the same as SEM.<\/p>\n But it\u2019s also known by many other names. To answer the question, what is SEM?, it\u2019s important to make note of them. People may use them interchangeably. And you may find you know more about SEM than you think you do.<\/p>\n It\u2019s also called:<\/p>\n You\u2019ll also want to learn terms that are used often when discussing SEM. Through them, you\u2019ll better understand how SEM works. Some of the most important ones include:<\/p>\n Some social networks also offer ad services that we can include when we ask,\u00a0what is SEM? They involve a search function. But social media advertising and SEM aren\u2019t generally the same thing.<\/p>\n In\u00a0social media advertising<\/a>, ads typically display based upon data that the social media company collected about that individual. This allows you to target people based on specific interests, locations, buying behaviors and more.<\/p>\n Search engine marketing, on the other hand, relies on keyword phrases to target people when they\u2019re performing searches in places like Google.<\/p>\n Social media advertising and SEM aren\u2019t interchangeable. But they can work together very effectively to increase brand awareness and sales. It\u2019s not uncommon for people to see your social media ads for a few days.<\/p>\n Then when they do a search, their eyes are drawn to your ad because they recognize you. They\u2019re more likely to click. This may also happen in reverse. For this reason, it\u2019s often effective to use both methods when marketing your business.<\/p>\n People also often wonder, \u201cWhat is the difference between SEM and SEO?\u201d Frankly, you can blame the confusion on the similar appearance of the terms.<\/p>\n They are not the same. The difference between SEM and SEO is SEM primarily uses paid search advertising, while SEO is more organic.<\/p>\n But it\u2019s not really SEO vs SEM<\/a>\u00a0either. They do work together closely as a team.<\/p>\n SEO is search engine optimization. With SEO, you take certain steps to help your website appear higher in the organic search results<\/a> in Google.<\/p>\n When someone searches for \u201cHow to make an offer on a house\u201d, Google uses an algorithm to determine which web page can best answer that query. It then ranks the pages according to how sure it is that that page can answer that question.<\/p>\n Google\u2019s goal is that you find what you\u2019re looking for at the top of page 1 in search results. SEO is about positioning your website so that Google determines that you\u2019re the best website to answer the question.<\/p>\n Google factors in many elements to determine this, including:<\/p>\n They also want to know that others trust your website.<\/p>\n One of the top ways that Google determines if you\u2019re trusted is by looking at the number of links from other trusted websites (backlinks).<\/p>\n It takes some time to build this trust and get to the first page in a Google search. By contrast, with SEM, you bid on the keyword phrase \u201cHow to make an offer on a house\u201d. If you win the bid, your ad will show up on page one instantly. And even at the top if you bid enough and meet Google\u2019s requirements.<\/p>\n In this ad, you would write copy that compels a person to click on that ad.<\/p>\n Many people ask if SEO is still important when SEM is your primary marketing method. The answer to this is: Absolutely!<\/p>\n For starters, part of SEO is making sure your site is fast and user-friendly. You need this for SEM as well. If it isn\u2019t, you\u2019ll waste money on that click.<\/p>\n On top of this, Google has a system in place called Quality Score. If they see that people click. Then they leave because of a bad experience, they charge you more for each click.<\/p>\n Secondly, SEO is the long game. When you appear in more searches organically, you can focus your SEM efforts on other keywords to expand your reach.<\/p>\n People want to kno<\/p>\n w,\u00a0What is SEM\u00a0in terms of cost? That\u2019s actually a loaded question. Here\u2019s why.<\/p>\n When you run effective SEM campaigns, Google rewards you with lower costs and higher visibility.<\/p>\n But if you choose the \u201cset it and forget it\u201d method, then Google will increase how much you pay. Other platforms have similar systems that reward quality.<\/p>\n When you hear people talking about how expensive Ads has become, it\u2019s because so many small businesses don\u2019t understand why they\u2019re paying more. They don\u2019t get the secret to keeping Ads cost low<\/a>.<\/p>\n SEM is more expensive if you\u2019re not also focusing on long-term strategies including keeping that quality score up, SEO, and a social media presence. But in the short term, nothing can drive more leads and sales faster than SEM.<\/p>\n Now let\u2019s answer the second part of our question \u2013 What is SEM and what are the benefits for business?<\/p>\n Let\u2019s take a look!<\/p>\n As stated, SEO and unpaid social media take time. Google says it can take up to a year for a quality site to scale the rankings. And your ability to do so depends on strategies applied and what the competition is doing.<\/p>\n In contrast, SEM positions you at the top or bottom of page one. A business that has no current visibility or brand recognition can instantly get some attention.<\/p>\n If you have the right systems in place to turn this visibility into paying customers, that\u2019s a huge impact on your revenues.<\/p>\n With the right ad copy and strategies in place, see sales coming in the same day. It doesn\u2019t need time to rev up. It\u2019s really easy to get started with something like Ads.<\/p>\n It does, however, require maintenance to\u00a0get the right SEM ROI<\/a>.<\/p>\n What is SEM? It\u2019s\u00a0incredibly scalable. It\u2019s easy to start small. Test things out. See what works. Keep costs low if you have a very limited budget.<\/p>\n Then as revenues go up thanks to SEM, increase the number of ads. Remove ads that aren\u2019t working. Refine your campaigns. And increase your daily ad spend.<\/p>\n In Ads and most other PPC platforms, you can set a daily budget of as low as $10. This way you never get surprised by a really high bill for advertising.<\/p>\n Nearly half of the world\u2019s population is now online. Over 93% of online experiences start with a search engine. Search engines drive more traffic to websites than any other source.<\/p>\n It doesn\u2019t matter what your product or service is. With only some rare exceptions, their journey starts online.<\/p>\n Being visible in search results means being where the customers are. It\u2019s also the perfect time to earn a new customer.<\/p>\n People use search engines because they\u2019re looking for something. Being the one to deliver it, helps you build a trust bank account with that person. Even if that click doesn\u2019t result in an immediate sale, it\u2019s a touch point that furthers the person\u2019s journey toward becoming a paying customer.<\/p>\n When you get a new customer, you may think that person just found you and made a purchase. But chances are that journey started days, weeks, or even months ago. The way you consistently and repeatedly presented your brand during that time has helped turn a prospect into a paying customer.<\/p>\n Experts estimate that it takes 7-13 touch points with a business before someone converts. Each time they see you in social media, searches, on websites and in their inbox, you\u2019re reinforcing name recognition with that individual.<\/p>\n Recognition becomes familiarity. People notice brands they\u2019re familiar with over brands they aren\u2019t. Most people would rather spend a little more with a brand they know than a no-name brand.<\/p>\n What is SEM\u00a0if not a great way to\u00a0improve brand recognition<\/a>\u00a0in the place 93% of people start each online experience.<\/p>\n Search engine marketing allows you to get really focused in on your target customers in a way you never could with traditional marketing. Why? Because it would be insanely expensive the traditional route.<\/p>\n An ad in Ads doesn\u2019t cost you anything until someone clicks it. You can create 10. Or create 100.<\/p>\n We don\u2019t recommend you try to manage that many at first. But the more targeted you can make that ad, the better that ad will perform with customers.<\/p>\n When you target at this level, you connect at a meaningful level. Demonstrate that you\u2019re not casting your nets wide and seeing what you drag in. Instead, you know exactly who will benefit most from a product or service. Speak directly to that person.<\/p>\n Through exceptional SEO, does your competitor already have a coveted top spot in the organic search results? You can appear above them with paid ads. Swipe a click that would have been theirs.<\/p>\n Is your competitor also using paid ads? You need to as well to cancel out that competitive advantage they have on you.<\/p>\n The vast majority of businesses aren\u2019t using SEM to its full potential. They\u2019re paying more and getting less because of it. Chances are your competition is one of these.<\/p>\n With a strong SEM strategy and compelling copy of your own, you\u2019ll have the advantage over the less savvy competition. Have a smart competitor? The right strategies can also outsmart them to increase your own market share.<\/p>\n Why is SEM so much more affordable than traditional marketing<\/a>? It\u2019s simple. Because, you\u2019re in control. Here\u2019s how.<\/p>\n You\u2019re not paying $1M to reach 10,000 people who watch a specific program but may or may not be your target customers. Instead of very broadly targeting a demographic as you might in a TV ad, you can place a narrow focus to increase the conversion rate.<\/p>\n If an ad has a low conversion rate, you can pull it or fix it quickly. A traditional ad keeps running for the length of your contract. You have to get approval to change it. And it costs a lot more to do so.<\/p>\n If an SEM ad performs really well or you experience an unexpected decline in sales, it\u2019s easy to scale up quickly. Increase traffic and revenues with just a few clicks.<\/p>\n Suspend ads if you get more orders than you can handle. It\u2019s that easy.<\/p>\n Finally, it costs less because you know so much more about what\u2019s working and what isn\u2019t. You can directly attribute a sale to an ad.\u00a0<\/p>\n You can see how people respond to the ad. Do they click it? Do they spend time on the landing page? Do they watch a video or click something else while there?<\/p>\n You can do all of this with digital marketing analytics and learn more about your customers. Make smarter decisions about how you spend your marketing money<\/a> when you can make data-driven decisions.<\/p>\n We\u2019ve discussed,\u00a0what is SEM? We compared it to SEO and Social media.<\/p>\n We\u2019ve also looked at how SEM benefits small businesses like yours.<\/p>\n But you may be saying to yourself, this hasn\u2019t been my experience. PPC costs me a lot of money. My acquisition costs are hard to justify.<\/p>\n We don\u2019t want to leave you feeling that the benefits of SEM are out of reach for your business.<\/p>\n So, briefly, let\u2019s explore how your business can benefit from SEM by running smart campaigns.<\/p>\n Yes, you\u2019re trying to sell something. But SEM is much more than just an ad for a product or service. To meet various marketing goals, learn why your customers use search engines. How can you leverage that to earn their business?<\/p>\n Particularly, if you\u2019re in a competitive space, this broader look at SEM can be the competitive advantage you need to get the right ROI on SEM.<\/p>\n Search Engines for Dummies gets it right with the 3 top reasons people use search engines:<\/p>\n To these, we will add one more that\u2019s very important. People use search engines to find specific websites instead of typing in the address.<\/p>\n They may use Google to pull up Facebook or Chase banking or your competition. With the right ad, you may be able to use this time to get your own brand onto the target\u2019s radar. If the ad is compelling, you\u2019ll steal their click.<\/p>\n Type \u201cVisit Biltmore\u201d into a search.<\/p>\n The official Biltmore website is understandably in the #1 spot in Google.<\/p>\n But Trip Advisor has this compelling SEM ad above the organic search results.<\/p>\n That\u2019s how it\u2019s done.<\/p>\n If you don\u2019t have a budget, you\u2019ll always overspend. You\u2019ll \u201cforget\u201d about certain expenses and have to find a way to pay them. You won\u2019t recognize when you\u2019re paying too much.<\/p>\n Your SEM budget should include funding of time and money for:<\/p>\n Also, if you\u2019re site isn\u2019t user-friendly, mobile-friendly and fast, you\u2019ll need to do this first. That will require investment into your website and SEO. The great news is that\u00a0expert SEO<\/a>\u00a0will help make all of your marketing efforts more efficient.<\/p>\n Without clear goals, you won\u2019t know when you\u2019ve achieved results. Is your campaign working? A goal isn\u2019t always a sale. It may be to generate a lead. It may be to increase brand awareness.<\/p>\n Determine what your goal is. How will you measure it?<\/p>\n Set up Google Analytics<\/a> funnels to track what happens once people reach your website.<\/p>\n What is SEM\u00a0to your customers? It\u2019s an opportunity to find exactly what they were looking for. Your business is the one providing it. Know what your target customers want. Build your ads around these challenges and goals to earn clicks.<\/p>\n To better understand who your target customers are, compile and analyze data about existing customers. Your target customers will likely be a lot like them.<\/p>\n Conduct surveys and use reporting software to learn more about your customers.<\/p>\n You\u2019ll learn a whole lot about them once you start effectively managing SEM. Reporting in Ads together with Google Analytics helps you understand who customers are and who they aren\u2019t.<\/p>\n More importantly, find out which ones are more likely to convert and spend more money. A successful SEM campaign will lower acquisition costs while increasing the average lifetime customer value.<\/p>\n That\u2019s because you\u2019re attracting people that are more aligned with your brand.<\/p>\n You probably won\u2019t start out with 100 ads. And you may not need anywhere near that many. But in order to connect to your target you need to:<\/p>\n Ad groups make it easy to stay organized while applying various strategies.<\/p>\n A landing page is a page on your website that has a single specific goal to accomplish. It\u2019s not your homepage. And it\u2019s not a page with multiple offers.<\/p>\n Some ads may be able to share a landing page. That means they\u2019re both directed to one webpage. But the landing page itself should clearly continue with the messaging in the ad.<\/p>\n Only 48% of businesses create even one new landing page when they launch a campaign. You\u2019re ahead in the game if you do.<\/p>\n Landing pages make taking the desired step a no-brainer. They eliminate obstacles between you and reaching your goal.<\/p>\n If the ad offered a free eBook, the landing page quickly tells you how to redeem it. The landing page isn\u2019t typically the place to do a lot of selling about who you are or what you do. You don\u2019t want a lot of distractions on your landing page.\u00a0<\/p>\n Does your business take a lot of explaining? The best time to go into detail is after you\u2019ve captured the lead. Instead, use your landing page to capture that lead.<\/p>\n You might include some client logos or other social proof. You might add some bullet points. Keep it brief. Then give people a CTA (call to action).<\/p>\n And lastly, remember to correlate your ads and your landing page. Some marketers focus too much on optimizing the ads while others work more on designing the landing page. Doing so can hurt your conversions. The landing page doesn\u2019t only need to be user friendly and attractive. It should focus more on providing essential information about the product or service promoted in your PPC ads. This is what you call ad scent.<\/p>\n What is SEM\u00a0without keyword research<\/a>? It\u2019s not much. This research tells you what phrases people are using to find sites like yours. It also gives you an idea of about how much you\u2019ll pay for that keyword.<\/p>\n Consider how keywords align with your ad copy. it will not benefit you in SEM to just include as many keywords if you can. If they aren\u2019t relevant or don\u2019t align well with the ad, they will lower your quality score over time. Remember, that means you pay more.<\/p>\n You\u2019ll also need to use negative keywords to run a smart SEM campaign. These are words you don\u2019t want associated with your brand. People might use these words with a keyword you\u2019re targeting in a search. If you appeared in these searches, it might appear misleading to searchers because that\u2019s not really what you\u2019re all about.<\/p>\n By telling the search engine advertising platform what these are, you reduce the chances that you appear in irrelevant searches.<\/p>\n For example, you probably don\u2019t want \u201cfree\u201d to pull up your ad when someone uses it with your keyword.<\/p>\n \u201cBookkeeping software\u201d and \u201cfree bookkeeping software\u201d are two very different things.<\/p>\n But \u201cfree bookkeeping software\u201d is a great phrase to target if you are offering a free trial like these companies.<\/p>\n Build your list as you go. It may include words like the following if they don\u2019t apply to the offer.<\/p>\n Consider the difference in these examples.<\/p>\n Pet grooming vs pet grooming tutorial.<\/p>\n Reputation management vs reputation management eBook.<\/p>\n Video marketing vs video marketing stats.<\/p>\n Keep the Quality Score up. Keep costs low.<\/p>\n In Ads the quality score is a determined by how well your ad performs in these areas:<\/p>\n Quality score is a real factor in the affordability of Ads. People with a low score pay as much as 400% more than other with an average score. People with a great score will pay a lot less.<\/p>\n It\u2019s a form of advertising that targets people when they\u2019re searching for something in a search engine like Google. It\u2019s an effective way to target potential customers and guide them to your website. Because SEM is so scalable, it\u2019s always the perfect size for small business. It grows as you grow.<\/p>\n But you can end up spending way too much in SEM if you don\u2019t set goals and budget. It will cost you more if you don\u2019t keep the quality score up.<\/p>\n Want to get the most out of your small business marketing budget? Work with a company that can help you with your \u201cwhat is SEM\u201d woes by building and managing a smart SEM campaign.\u00a0Contact us<\/a>\u00a0today.<\/p>\n\n
![\"types](\"https:\/\/www.lyfemarketing.com\/blog\/wp-content\/uploads\/2018\/01\/Google-Ads.jpg%201024w,%20https:\/\/www.lyfemarketing.com\/blog\/wp-content\/uploads\/2018\/01\/Google-Ads-300x153.jpg%20300w,%20https:\/\/www.lyfemarketing.com\/blog\/wp-content\/uploads\/2018\/01\/Google-Ads-768x392.jpg%20768w,%20https:\/\/www.lyfemarketing.com\/blog\/wp-content\/uploads\/2018\/01\/Google-Ads-650x331.jpg%20650w,%20https:\/\/www.lyfemarketing.com\/blog\/wp-content\/uploads\/2018\/01\/Google-Ads-440x224.jpg%20440w\")
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What Is SEM\u00a0Compared to Social Media Advertising?<\/h2>\n
![\"social](\"https:\/\/www.writeraccess.com\/upload\/13244-1ftm6jm.jpg\")
<\/p>\nWhat is SEM\u00a0Compared to SEO?<\/h2>\n
![\"seo](\"https:\/\/www.writeraccess.com\/upload\/4696-2ts9t3.jpg\")
<\/p>\n\n
![\"backlinks\"](\"https:\/\/www.lyfemarketing.com\/blog\/wp-content\/uploads\/2018\/06\/backlink1.jpg%20780w,%20https:\/\/www.lyfemarketing.com\/blog\/wp-content\/uploads\/2018\/06\/backlink1-300x162.jpg%20300w,%20https:\/\/www.lyfemarketing.com\/blog\/wp-content\/uploads\/2018\/06\/backlink1-768x414.jpg%20768w,%20https:\/\/www.lyfemarketing.com\/blog\/wp-content\/uploads\/2018\/06\/backlink1-650x350.jpg%20650w,%20https:\/\/www.lyfemarketing.com\/blog\/wp-content\/uploads\/2018\/06\/backlink1-440x237.jpg%20440w\")
<\/p>\nDo Businesses Who Use SEM Need SEO?<\/h2>\n
How Much Does SEM Cost Compared to Other Methods?<\/h2>\n
How Does SEM Benefit Small Business?<\/h2>\n
1. It\u2019s Instant Brand Awareness in Search Engines<\/h3>\n
2. It Can Generate Revenues Quickly<\/h3>\n
3. It Grows with Your Business<\/h3>\n
4. It Reaches People in the Right Place & Time<\/h3>\n
5. It Reinforces Name Recognition<\/h3>\n
![\"prospect](\"https:\/\/www.lyfemarketing.com\/blog\/wp-content\/uploads\/2018\/06\/Prospect_Touches.jpg%20432w,%20https:\/\/www.lyfemarketing.com\/blog\/wp-content\/uploads\/2018\/06\/Prospect_Touches-300x184.jpg%20300w\")
<\/p>\n![\"what](\"https:\/\/www.lyfemarketing.com\/blog\/wp-content\/uploads\/2018\/06\/online-search-volume.jpg%20694w,%20https:\/\/www.lyfemarketing.com\/blog\/wp-content\/uploads\/2018\/06\/online-search-volume-300x153.jpg%20300w,%20https:\/\/www.lyfemarketing.com\/blog\/wp-content\/uploads\/2018\/06\/online-search-volume-650x332.jpg%20650w,%20https:\/\/www.lyfemarketing.com\/blog\/wp-content\/uploads\/2018\/06\/online-search-volume-440x225.jpg%20440w\")
6. It Reaches Your Prime Target<\/h3>\n7. It Can Give You a Competitive Advantage<\/h3>\n
8. It\u2019s Less Expensive than Traditional Advertising<\/h3>\n
![\"\"](\"https:\/\/www.lyfemarketing.com\/blog\/wp-content\/uploads\/2018\/04\/adwords-industry-benchmarks-average-cpc-1.jpg%20911w,%20https:\/\/www.lyfemarketing.com\/blog\/wp-content\/uploads\/2018\/04\/adwords-industry-benchmarks-average-cpc-1-267x300.jpg%20267w,%20https:\/\/www.lyfemarketing.com\/blog\/wp-\n\ncontent\/uploads\/2018\/04\/adwords-industry-benchmarks-average-cpc-1-768x863.jpg%20768w,%20https:\/\/www.lyfemarketing.com\/blog\/wp-content\/uploads\/2018\/04\/adwords-industry-benchmarks-average-cpc-1-650x731.jpg%20650w,%20https:\/\/www.lyfemarketing.com\/blog\/wp-content\/uploads\/2018\/04\/adwords-industry-benchmarks-average-cpc-1-440x495.jpg%20440w\")
<\/p>\nThe Smart & Cost Effective Way to Do SEM?<\/h2>\n
Learn Why Your Customers Use Search Engines<\/h3>\n
\n
![\"Google](\"https:\/\/www.writeraccess.com\/upload\/13244-s46cop.png\")
<\/p>\n![\"Google](\"https:\/\/www.writeraccess.com\/upload\/4696-13l1rj6.png\")
<\/p>\n![\"sem](\"https:\/\/www.writeraccess.com\/upload\/4696-1fdwntc.png\")
<\/p>\nSet a Budget<\/h3>\n
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Set Clear Goals<\/h3>\n
Know Who Your Target Is<\/h3>\n
![\"target](\"https:\/\/www.lyfemarketing.com\/blog\/wp-content\/uploads\/2018\/06\/UnderstandTargetMarket-vl.jpg%20668w,%20https:\/\/www.lyfemarketing.com\/blog\/wp-content\/uploads\/2018\/06\/UnderstandTargetMarket-vl-300x200.jpg%20300w,%20https:\/\/www.lyfemarketing.com\/blog\/wp-content\/uploads\/2018\/06\/UnderstandTargetMarket-vl-650x433.jpg%20650w,%20https:\/\/www.lyfemarketing.com\/blog\/wp-content\/uploads\/2018\/06\/UnderstandTargetMarket-vl-440x293.jpg%20440w\")
<\/p>\nUse Ad Groups<\/h3>\n
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Create Seamless Landing Pages<\/h3>\n
![\"congruent](\"https:\/\/www.lyfemarketing.com\/blog\/wp-content\/uploads\/2018\/06\/how-to-generate-personal-injury-law-leads-personal-injury-attorney-marketing-we\n\nbinar-22-638.jpg%20638w,%20https:\/\/www.lyfemarketing.com\/blog\/wp-content\/uploads\/2018\/06\/how-to-generate-personal-injury-law-leads-personal-injury-attorney-marketing-webinar-22-638-300x225.jpg%20300w,%20https:\/\/www.lyfemarketing.com\/blog\/wp-content\/uploads\/2018\/06\/how-to-generate-personal-injury-law-leads-personal-injury-attorney-marketing-webinar-22-638-440x330.jpg%20440w,%20https:\/\/www.lyfemarketing.com\/blog\/wp-content\/uploads\/2018\/06\/how-to-generate-personal-injury-law-leads-personal-injury-attorney-marketing-webinar-22-638-320x240.jpg%20320w\")
<\/p>\nDo Your Keyword Research<\/h3>\n
Use Negative Keywords<\/h3>\n
![\"sem](\"https:\/\/www.writeraccess.com\/upload\/4696-2w6cx6.png\")
<\/p>\n\n
Keep It Relevant to Keep the Quality Score High<\/h3>\n
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![\"Google](\"https:\/\/www.lyfemarketing.com\/blog\/wp-content\/uploads\/2018\/06\/Google-quality-score.jpg%20550w,%20https:\/\/www.lyfemarketing.com\/blog\/wp-content\/uploads\/2018\/06\/Google-quality-score-300x217.jpg%20300w,%20https:\/\/www.lyfemarketing.com\/blog\/wp-content\/uploads\/2018\/06\/Google-quality-score-440x318.jpg%20440w\")
<\/p>\nWhat Is SEM\u00a0& How Does it Benefit Your Business<\/h2>\n