{"id":15974,"date":"2020-10-18T08:07:00","date_gmt":"2020-10-18T08:07:00","guid":{"rendered":"https:\/\/precisebusiness.net\/?p=15974"},"modified":"2020-10-18T08:07:00","modified_gmt":"2020-10-18T08:07:00","slug":"what-is-search-marketing-2","status":"publish","type":"post","link":"https:\/\/reactlocal.com\/blog\/what-is-search-marketing-2\/","title":{"rendered":"What Is Search Marketing"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/precisebusiness.net\/wp-content\/uploads\/2020\/10\/seo-ppc-sem-ss-1920.jpg.jpg\"><\/p>\n<p>Sign up for our daily recaps of the ever-changing search marketing landscape. <a target=\"_blank\" href=\"https:\/\/thirddoormedia.com\/terms\/\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" alt=\"seo-ppc-sem-ss-1920\" src=\"https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2010\/07\/seo-ppc-sem-ss-1920-800x450.jpg800w,https:\/\/searchengineland.com\/figz\/wp-content\/seloads\/2010\/07\/seo-ppc-sem-ss-1920-600x337.jpg600w,https:\/\/precisebusiness.net\/wp-content\/uploads\/2020\/10\/seo-ppc-sem-ss-1920.jpg.jpg1920w\" width=\"800\" height=\"450\" \/><\/p>\n<h2>What Is Search Marketing?<\/h2>\n<p>Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts.<\/p>\n<p>Search Marketing encompasses:<\/p>\n<ul>\n<li><a href=\"https:\/\/searchengineland.com\/guide\/what-is-seo\" target=\"_blank\" rel=\"noopener\">SEO<\/a>: Earning traffic through unpaid or free listings<\/li>\n<li><a href=\"https:\/\/searchengineland.com\/guide\/what-is-sem\" target=\"_blank\" rel=\"noopener\">SEM<\/a>: Buying traffic through paid search listings<\/li>\n<\/ul>\n<p>Originally called \u201csearch engine marketing,\u201d the shorter phrase \u201csearch marketing\u201d is now often used as the umbrella term over <a href=\"https:\/\/searchengineland.com\/library\/channel\/seo\" target=\"_blank\" rel=\"noopener\">SEO<\/a> and <a href=\"https:\/\/searchengineland.com\/library\/channel\/sem\" target=\"_blank\" rel=\"noopener\">SEM<\/a>. The longer phrase \u201csearch engine marketing\u201d \u2014 or SEM \u2014 is now typically used to describe paid search activities.<\/p>\n<p>Yes, we know that can be confusing \u2014 but that\u2019s how things have evolved.\u00a0Our article, <a href=\"https:\/\/searchengineland.com\/does-sem-seo-cpc-still-add-up-37297\" target=\"_blank\" rel=\"noopener\">Does SEM = SEO + CPC Still Add Up?<\/a>, explains the evolution in more depth.<\/p>\n<p>For those who want to learn more about either SEO or SEM, see our guides below:<\/p>\n<h2>Search Marketing Advice At Search Engine Land<\/h2>\n<p>At Search Engine Land, we publish search marketing news stories daily, along with frequent in-the-trenches advice, tips and tactics from our expert contributors. Below, you\u2019ll find links to our most recent stories on search marketing:<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/library\/search-marketing\" target=\"_blank\" rel=\"noopener\">SEM Library Archives<\/a> is an area of Search Engine Land that provides a collection of all stories we\u2019ve written on the topic of SEM. We also have subcategories, including:<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/library\/sem-tools\" target=\"_blank\" rel=\"noopener\">SEO &#038; SEM Tools<\/a> is another area of Search Engine Land with a collection of stories we\u2019ve written about search marketing tools. It includes these subtopics:<\/p>\n<p><a href=\"https:\/\/searchengineland.com\/library\/sem-industry\" target=\"_blank\" rel=\"noopener\">SEM Industry<\/a> is a section of Search Engine Land that focuses not on search marketing advice but rather the search marketing industry (which even has an industry group, <a href=\"http:\/\/www.sempo.org\/\" target=\"_blank\" rel=\"noopener\">SEMPO<\/a>). Within our SEM Industry section are these subsections:<\/p>\n<h2>More Search Marketing Resources<\/h2>\n<p>For educational search, social and digital marketing workshops and sessions, attend one of our\u00a0<a href=\"http:\/\/searchmarketingexpo.com\/\" target=\"_blank\" rel=\"noopener\">SMX: Search Marketing Expo conferences<\/a>. Our research arm and webinar site Digital Marketing Depot, also has\u00a0<a href=\"http:\/\/searchmarketingnow.com\/library\/search-marketing-general\" target=\"_blank\" rel=\"noopener\">SEM presentations<\/a>\u00a0available on demand, to anyone, for free.<\/p>\n<h2>Get Search Marketing News &#038; Advice Delivered To Your Inbox<\/h2>\n<p>Subscribe to our \u00a0<a href=\"https:\/\/searchengineland.com\/newsletters\" target=\"_blank\" rel=\"noopener\">daily SearchCap and newsletters<\/a>\u00a0to get the latest search marketing news from our reporting team and from Search Engine Land,\u00a0Marketing Land\u00a0and\u00a0other trusted sources all over the web.<\/p>\n<p>Sign up for our daily recaps of the ever-changing search marketing landscape. <a target=\"_blank\" href=\"https:\/\/thirddoormedia.com\/terms\/\" rel=\"noopener noreferrer\">See terms.<\/a><\/p>\n<p> <a href=\"https:\/\/searchengineland.com\/guide\/what-is-sem\" target=\"_blank\" rel=\"noopener noreferrer\">Source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sign up for our daily recaps of the ever-changing search marketing landscape. See terms. What Is Search Marketing? Search marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. Search Marketing encompasses: SEO: Earning traffic through unpaid or free listings SEM: Buying traffic through paid search listings&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"_metasync_otto_title":"","_metasync_otto_description":"","_metasync_otto_keywords":"","_metasync_otto_og_title":"","_metasync_otto_og_description":"","_metasync_otto_twitter_title":"","_metasync_otto_twitter_description":"","rank_math_title":"","rank_math_description":"","_yoast_wpseo_title":"","_yoast_wpseo_metadesc":"","_aioseo_title":"","_aioseo_description":"","footnotes":""},"categories":[85],"tags":[],"class_list":["post-15974","post","type-post","status-publish","format-standard","hentry","category-it-services"],"_links":{"self":[{"href":"https:\/\/reactlocal.com\/blog\/wp-json\/wp\/v2\/posts\/15974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/reactlocal.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reactlocal.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reactlocal.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/reactlocal.com\/blog\/wp-json\/wp\/v2\/comments?post=15974"}],"version-history":[{"count":0,"href":"https:\/\/reactlocal.com\/blog\/wp-json\/wp\/v2\/posts\/15974\/revisions"}],"wp:attachment":[{"href":"https:\/\/reactlocal.com\/blog\/wp-json\/wp\/v2\/media?parent=15974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reactlocal.com\/blog\/wp-json\/wp\/v2\/categories?post=15974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reactlocal.com\/blog\/wp-json\/wp\/v2\/tags?post=15974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}