Month: June 2023

What Is Digital Marketing?

The concept of marketing has been around ever since humans have started selling. We can say marketing is as old as human civilization itself. 

Digital Marketing Overview: Types, Challenges, and Required Skills

What Is Digital Marketing? The term digital marketing refers to the use of digital channels to market products and services to consumers. This type of marketing involves the use of websites, mobile devices, social media, search engines, and other similar channels. Digital marketing became popular with the advent of the internet in the 1990s. Digital…

Digital Marketing Strategy: Everything Leaders Should Know

Digital Marketing Strategy: Everything Leaders Should Know

A digital marketing strategy requires meaningful, personalized engagement with customers down the funnel and across multiple channels. To maximize the value of digital channels and engagement, and their impact on customers’ shifting digital behaviors, marketers need to plan, execute and evaluate the impact of digital marketing efforts holistically. Multichannel Multichannel is the marketing practice of…

Best Digital Marketing Courses & Certifications [2023]

Best Digital Marketing Courses & Certifications [2023]

Google Google Data Analytics Skills you’ll gain: Data Analysis, Data Science, Statistical Programming, Business Analysis, SQL, Spreadsheet Software, Business, Data Visualization, Data Management, R Programming, Exploratory Data Analysis, Statistical Visualization, Communication, Statistical Analysis, Data Analysis Software, Business Communication, Data Structures, Data Visualization Software, Tableau Software, Big Data, Cloud Computing, Collaboration, Conflict Management, Critical Thinking, Customer…

What is Digital Marketing?

What is Digital Marketing?

Learn How Digital Marketing Efforts Drive Business Success in the Modern World Marketing is the practice of identifying and satisfying customer needs. This is a particularly important task in the business context, as successful marketing efforts can drive leads and conversions. Even though marketing has deep roots in business history and culture, digital marketing is…

What Is Digital Marketing? Types, Skills, and Careers

What Is Digital Marketing? Types, Skills, and Careers

Digital marketing, or online marketing, is a form of advertising that uses the internet and digital technologies to connect with customers. Rather than traditional media, such as print, radio, or television, digital marketing uses computers, mobile, social media, search engines, and other digital channels to reach consumers wherever they spend the most time. Learn all…

What is Digital Marketing? A Beginner’s Guide

What is Digital Marketing? A Beginner’s Guide

Did you know that more than 3 quarters of Americans go online on a daily basis? Not only that, but 43% go on more than once a day and 26% are online “almost constantly.” These figures are even higher among mobile internet users. 89% of Americans go online at least daily, and 31% are online…

Generative AI: What Is It, Tools, Models, Applications and Use

Generative AI: What Is It, Tools, Models, Applications and Use

Generative AI provides new and disruptive opportunities to increase revenue, reduce costs, improve productivity and better manage risk. In the near future, it will become a competitive advantage and differentiator.  Gartner splits the opportunities into three categories. Revenue opportunities Product development: Generative AI will enable enterprises to create new products more quickly. These may include…

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